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In With Outdoor Retail

Mary-Kate and Ashley Olsen have opened a flagship LA outpost of their swoon-worthy brand, The Row, located on fashion’s coveted Melrose Place. The mid-century space, which has been beautifully reimagined with help from architect David Mantalba (Nobu Malibu/Nikita) and designer Courtney Applebaum, is as much dream-house as it is retail space. It’s a minimalist’s treasure-trove filled with the luxe, timeless pieces that have come to define the label, as well as carefully chosen objects the designing-duo have fallen in love with and been inspired by over the years.

The store pays homage to modern architecture and perfectly captures the carefully curated, yet unfussy aesthetic we’ve come to expect from Olsen style. And in case there was any question of where it all began, the girls give a shout-out to their laid-back SoCal roots in the form of a “stay and linger” central courtyard – complete with a 900 square-foot pool, basketful of towels at the ready. We’re hooked! There is something so absolutely genius about the courtyard and how it flawlessly executes an indoor/outdoor retail relationship. It got us thinking about boutique design as a whole, and where we could find other examples of stores taking advantage of outdoor spaces.  Enjoy!

The Row | 8440 Melrose Place | Los Angeles

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The Row | James Perse | Anthropology | Bottega Veneta | Isabel Marant | Linea Piu | Merci | Chloe | Baishinka Tea House | Aesop Pop-Up Store | Mogeen Salon | Milan Galleria | Chanel

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